CARBARN | Chevrolet-code 130R-concept (2012) | Chevrolet introduced two concept coupe at the 2012 North American International Auto Show is aimed at inspiring the next generation of buyers to take the wheel and suggest ideas for a car they can co-create. Last year, Chevrolet has talked to young consumers in the United States. Chevrolet-code 130R, the first Chevrolet Concept is a four-seat coupe with a simple upright profile. Painted in a completely new red metallic paint with matte gold anodized wheels, code 130R features heritage-inspired styling and performance rear-wheel drive. With an aggressive front end, Chevrolet fender flares, body side and just crossflag Chevy emblem, code-130R makes a link to Chevrolet's performance heritage. Code-130R-matched designer designed the turbo-engine to work in tandem with eAssist technology.
Tru 140S Chevrolet, Chevrolet, the second concept is a front-wheel-drive "affordable exotic" four-seater sports coupe. Tru 140S is facing the same platform as the Chevrolet Cruze is based and ground-breaking Chevrolet Volt electric car with extended range. Tru 140S designers want to demonstrate technologies typically found in more expensive cars, including direct injection and a starter-based start-stop technology, balancing combustion engines and electrification of high quality and improved fuel efficiency. Both the Code and Tru body styles resonate with this audience, "said Frank Saucedo, director of GM North America Advanced Design Studio in Los Angeles, where the two concepts were developed. Within the concepts, connectivity and personalization for the individualization that the generation says, is essential. "These buyers connectivity prices.
Chevrolet will also engage customers using social media tools that take advantage of young consumers to talk to each other. "For the car company that can successfully engage this generation, there is a huge opportunity," said John McFarland, Senior Global Marketing Manager for Chevrolet, the brand for the youth research guides.
Tru 140S Chevrolet, Chevrolet, the second concept is a front-wheel-drive "affordable exotic" four-seater sports coupe. Tru 140S is facing the same platform as the Chevrolet Cruze is based and ground-breaking Chevrolet Volt electric car with extended range. Tru 140S designers want to demonstrate technologies typically found in more expensive cars, including direct injection and a starter-based start-stop technology, balancing combustion engines and electrification of high quality and improved fuel efficiency. Both the Code and Tru body styles resonate with this audience, "said Frank Saucedo, director of GM North America Advanced Design Studio in Los Angeles, where the two concepts were developed. Within the concepts, connectivity and personalization for the individualization that the generation says, is essential. "These buyers connectivity prices.
Chevrolet will also engage customers using social media tools that take advantage of young consumers to talk to each other. "For the car company that can successfully engage this generation, there is a huge opportunity," said John McFarland, Senior Global Marketing Manager for Chevrolet, the brand for the youth research guides.
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